Kelsey Ruger - Pop Labs
Waiting for the World to Change? Engaging Your Supporters With Social Media
Are you waiting for the world to change? Learn how to change it. A grassroots movement is one that is driven by the constituents of a community or organization.
What makes grassroots movements special is that the creation of the movement and the group supporting it occur from natural and spontaneous human interaction. Social Media offers non-profits an unprecedented opportunity to engage people and communities in a meaningful and lasting way simply by understanding some basics and human behavior and communication. This presentation will teach you how to overcome the obstacles to good communication, how social media can help overcome the limitations of traditional power structures and how to use your organizational stories to move people to action.
